Niacinamide belongs to the family of Vitamin B and is usually associated with its numerous advantages with regards to skin care. Studies consistently show that it leads to soft skin that’s supple and well-hydrated, reporting up to 24% reduction of transepidermal water loss in just 4 weeks. Secondly, it prevents skin ageing by reducing breakdown of collagen by 54% and increasing fibroblasts by 20% with only 2% niacinamide. Vitamin B3 is also used to even the skin tone by inhibiting the process of hyper-pigmentation caused by UV radiation. Considering its many advantages, most of the leading skin care brands utilize it as an important ingredient.